Opportunity-
This area was very easy for me to locate as it is a problem I encounter daily. Whether driving, walking, flying, in a meeting, and even training, people cannot resist their phones. Consumed by what is happening in the world, society has lost connection with what is truly happening around them. When driving, I haven't been to a stop light or sign and not seen someone looking to their mobile device. Even if it's for seconds, this is a distraction that puts others at great risk. When walking around campus or streets, people don't bother to even watch where they are walking are peripheral vision has become the new primary vision and "excuse me" is used as much as Latin. Even at my daily training. My training partners will do an exercise, only to rush to their phones between breaks to take a selfie or make a post. These mobile devices have become so distracting and have taken away the face to face interactions once held in everyday communication.
The people who need this product are coaches, managers, professors, and parents. Obtaining the power to eliminate these technological distractions and gain the necessary attention to be present again.
The forces at play are the constant evolving of technology. Now watches are capable of making calls and answering text messages. There are so many devices to keep track of it is difficult to stay up with the trends. This is why Campfire is vital for the problem. Blocking the notifications that once distracted individuals from their surroundings.
The market for this product ranges from 10 years old to 50 years old. Essentially those that use mobile devices throughout the day but can't seem to focus on the tasks at hand. Whether that is from driving to physical training. Eliminating additional distractions to increase productivity and recreate the face to face interactions we experienced before the technological boom of mobile devices.
Currently, parents and professors can ask students and their children to put the devices away but this only delays the problem. Having this product would essentially eliminate the problem all together. When a meeting is about to occur, switch on Campfire and get the team's undivided attention. When a parent wants to recap the day with their children, switch on Campfire and get every detailed that once would have been skimmed over to return to a news feed.
This opportunity is massive as 5 billion people posses a cellphone and there are 7.53 billion people on the planet.
The opportunity window will be present until the face to face interactions become the norm again. As long as cellphones remain popular, Campfire will be in business.
Innovation-
The product is a mobile device that blocks the notification message from mobile devices. It does not block the incoming call or message but doesn't allow the owner to be distracted by in notification of information. Once Campfire is turned off, the phone returns to normal. I plan on selling the device at around $10 but having add-ons to help cover the cost of production and research that went into the production. Things such as the number of users that can be blocked and timed blocks so teachers or executives can time exams and meeting to keep the students and coworkers attentive during the session.
Venture Concept-
This product is the best way to capture the full attention of an individual or a large group. When you eliminate the distraction, people can focus again. The thinking is the same when a student in class is disruptive. If the student is removed, the class can focus on their work and most likely perform at a higher level.
It will be difficult to get people on board initially as privacy is such a big issue now. No one wants to think of someone having control of their possessions. But once people see how safe it is, then people will get on board.
There are currently no competitors and the only weakness would be that once the product is released, there has to be enough protection on the IP that others cannot just copy the concept.
Packaging, price points, distribution, customer support, and the customer experience are all things that have to come into serious consideration but are all things that would be researched and discussed with other individuals that know the field and could advise my team to make the right decisions out the gate.
The size of the business would grow with the company. I don't wish to be too large at the beginning and put myself in a financial hole. But I want to be able to also keep up with demand if things take off from the start. Again, this is an area I would hire a respected professional in the field to advise us on the correct numbers to prepare for both scenarios.
This area was very easy for me to locate as it is a problem I encounter daily. Whether driving, walking, flying, in a meeting, and even training, people cannot resist their phones. Consumed by what is happening in the world, society has lost connection with what is truly happening around them. When driving, I haven't been to a stop light or sign and not seen someone looking to their mobile device. Even if it's for seconds, this is a distraction that puts others at great risk. When walking around campus or streets, people don't bother to even watch where they are walking are peripheral vision has become the new primary vision and "excuse me" is used as much as Latin. Even at my daily training. My training partners will do an exercise, only to rush to their phones between breaks to take a selfie or make a post. These mobile devices have become so distracting and have taken away the face to face interactions once held in everyday communication.
The people who need this product are coaches, managers, professors, and parents. Obtaining the power to eliminate these technological distractions and gain the necessary attention to be present again.
The forces at play are the constant evolving of technology. Now watches are capable of making calls and answering text messages. There are so many devices to keep track of it is difficult to stay up with the trends. This is why Campfire is vital for the problem. Blocking the notifications that once distracted individuals from their surroundings.
The market for this product ranges from 10 years old to 50 years old. Essentially those that use mobile devices throughout the day but can't seem to focus on the tasks at hand. Whether that is from driving to physical training. Eliminating additional distractions to increase productivity and recreate the face to face interactions we experienced before the technological boom of mobile devices.
Currently, parents and professors can ask students and their children to put the devices away but this only delays the problem. Having this product would essentially eliminate the problem all together. When a meeting is about to occur, switch on Campfire and get the team's undivided attention. When a parent wants to recap the day with their children, switch on Campfire and get every detailed that once would have been skimmed over to return to a news feed.
This opportunity is massive as 5 billion people posses a cellphone and there are 7.53 billion people on the planet.
The opportunity window will be present until the face to face interactions become the norm again. As long as cellphones remain popular, Campfire will be in business.
Innovation-
The product is a mobile device that blocks the notification message from mobile devices. It does not block the incoming call or message but doesn't allow the owner to be distracted by in notification of information. Once Campfire is turned off, the phone returns to normal. I plan on selling the device at around $10 but having add-ons to help cover the cost of production and research that went into the production. Things such as the number of users that can be blocked and timed blocks so teachers or executives can time exams and meeting to keep the students and coworkers attentive during the session.
Venture Concept-
This product is the best way to capture the full attention of an individual or a large group. When you eliminate the distraction, people can focus again. The thinking is the same when a student in class is disruptive. If the student is removed, the class can focus on their work and most likely perform at a higher level.
It will be difficult to get people on board initially as privacy is such a big issue now. No one wants to think of someone having control of their possessions. But once people see how safe it is, then people will get on board.
There are currently no competitors and the only weakness would be that once the product is released, there has to be enough protection on the IP that others cannot just copy the concept.
Packaging, price points, distribution, customer support, and the customer experience are all things that have to come into serious consideration but are all things that would be researched and discussed with other individuals that know the field and could advise my team to make the right decisions out the gate.
The size of the business would grow with the company. I don't wish to be too large at the beginning and put myself in a financial hole. But I want to be able to also keep up with demand if things take off from the start. Again, this is an area I would hire a respected professional in the field to advise us on the correct numbers to prepare for both scenarios.
Feedback
I was pleasantly surprised with the feedback I received but also discovered that this wouldn't be an easy battle. People do not like the idea of losing control and the freedom of their devices and want to be able to use them as they please. I will continue thinking of ways to find a balance with the issue of freedom and security but overall felt that people appreciated the idea behind the product.
I think the venture concept is an interesting and well thought one. The idea could possibly work if enough people see it as useful instead of only seeing the possible issues for it. The thing would be would it work through Wi-Fi or will it do it for all mobile devices in the area? I think this would be a thing you would have to work out.
ReplyDeleteI really enjoyed your second version of your venture concept. The idea behind it is great because of how prevalent smartphone use is in our society now and how distracting they can be when we need to get things done. I agree with your concern that there needs to be a balance between freedom and security because I can definitely see this becoming an issue with people if they are unwillingly losing control over their phone.
ReplyDeleteI enjoyed seeing that you were able to see both the positives as well as the benefits of your venture concept. Your idea is something insanely unqiue and might well be a break away success, and I think that your idea to sell while it's at its peak is very wise, but seeing that you also understand some of the pitfalls along with the positives means you're level headed and can adapt to the trials to follow, well done!
ReplyDelete