23A – Your Venture’s Unfair Advantage

1. Human Capital- Possible investor connections from athletic connections

V- This decreases the amount of money I may need to ask the banks for as there are people willing to invest in the concept. 

R- Having solid connections with people that have the financial backing is extremely advantageous when attempting to getting a start up going. 

I- Others may have connections also but I believe most of my connections would be people that genuinely believed in me more than the product.

N- I could go to a bank or credit union to get a loan but this would add additional stress to a stressful situation

2. Lightweight(Nike connections) 

V- Knowing those that have to construct creative ways to make something lighter or look beyond what is currently available is vital. 

R- The creative minds in this company have many projects to work on themselves and its a privilege to be able to have their contact. 

I- Many of the best ideas are protected by patents but learning how the ideas came about could be a valuable way of constructing the next method to use to get the best product. 

N- I could reach out to others in the technological field but I am all about outside thinking and seeing how different perspectives can lead to different results.

3. Social Media Platforms-

V- Using my personal social media to great exposure for free

R- I have an established brand and I can use it to promote the item. Normally influencers would have to be paid. 

I- It's not that hard to copy but it is advantageous to have a platform with a solid following to start on. 

N- There are thousands on influencers that could use their platforms to promote an idea. 

4. Large audience-

V- Marketing during a global competition would bring many eyes to the item. 

R- I could use the Olympic Games to market my item during the largest sporting event in the world

I- It is difficult to get valuable spotlight during such busy times, especially if you aren't an Olympic Sponsor but I would use any media opportunities as avenues to promote the brand. 

N- Because of certain rules, only Olympic brands can market during this time. 

5.Human capital- Interested people to start up company

V- I don't have to search for people to hire as there is already a group of people interested in the concept. 

R- Finding people that believe in the vision just because of a napkin pitch demonstrates great belief in the product. 

I- Building a support staff of qualified people without having to host formal interviews is a great opportunity.

N- There are companies that help connect candidates with companies but they cannot establish the chemistry these individuals have already created. 

6. Global office- Freedom to work from anywhere

V- This allows employees to work from any location they please. 

R- Most start ups like to work very close to each other to ensure everyone is on the same page.

I- Many companies are conducting meeting from across the world but I don't believe many start ups begin in this manner. 

N- There are programs on different Microsoft programs that multiple people can work on the same thing at the same time. 

7. UF connection

V- The Alumni Association strives to help former Gators better their future. Making a connection through this avenue could be better than searching for someone external.

 R- It's an opportunity to work with someone that may have shared a similar school background with you. 

I- Only Santa Fe students can relate to going to school in Gainesville.

N- This is a very unique bond graduates share. 

8. Secure hotspot

V- This will bring more users as safety has become a crucial standard everyone is looking toward. 

R- Some hotspots can be easily hacked and this puts many parties in danger. Have a password protected one allows for all users to be protected. 

I- It is unfortunately not too hard to copy. 

N- There are signal blockers that provide the same security. 

9. School connections

V- I have established strong connections with many schools in Georgia, Florida, and California

R- It is difficult to create a trusted name or brand amongst schools as the students well being is always in the minds of parents and teachers. 

I- There is value in set relationships with elementary, middle, and high schools. 

N- It would take competitors time to establish themselves in the schools after my company got in there first. 

10. Sponsorship connections

V- The companies I work with have strong connections in the technology field and can be extremely beneficial when looking for additional connections. 

 R- Having a connections that creates a solid network can be extremely beneficial in the beginning. 

• I believe the financial connections is the greatest element at this point. Having the support to create a product and not have to put myself and the company in a financial hole is one step ahead of the competitors. Surely the investors would want a return but he pressure would be completely different as they would be close friends.